![]() ![]() UPlay+ is becoming Ubisoft+, and so I looked again. That's the thing about a re-brand: it encourages people to look at a product afresh. That little phrase 'standard edition' somehow always makes me feel like a second-class player. I remember buying a copy of Assassin's Creed Odyssey as a gift, and being conscious I was 'only' buying the standard edition for £50 (rather than the deluxe or gold steelbook for £20/£30 more). At Ubisoft everyone is invited to combine their talent and imagination with cutting-edge tech to develop tomorrow’s entertainment. The publisher argument always goes that the bonus stuff is cosmetic, it doesn't make a difference to the game's substance, but it does make a difference to how a consumer perceives their purchase. We’re a global team of enthusiastic experts committed to delivering memorable gaming experiences. By now we're all used to seeing every new Ubisoft game coming in a dozen different editions. ![]() The problem is not that Ubisoft+ will suck, but that it will make all of Ubiisoft's games a tiny bit worse for players who don't sign up. So expect more emphasis on premium editions of the publisher's big games and, if that last sentence is to be believed, fairly fundamental features (which you'd think would be included with the basic Ubisoft Connect) being locked into the subscription.
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